Guinness has a new beer commercial that is so much more than the normal beaches and bikinis. “Empty Chair” tells the story of a bartender who leaves a pint of Guinness at an empty table every night. Soccer players come in to celebrate. There are birthday celebrations. And she gives an evil eye to anyone trying to remove an empty chair from the table. Without fail, there is a frosted glass of Guinness there each and every night. It’s a powerful image that serves as a sign of hope for the bartender. But we aren’t exactly sure who the beer is for until the very end.
We finally find out what this is all about when a soldier returns home to claim his Guinness with the quiet acknowledgement and appreciation of all those present for the job he has done. The spot finishes with the tagline “The choices we make reveal the true nature of our character.”
I realize this is just a beer commercial but it is really well done.