Empty Chair

Guinness has a new beer commercial that is so much more than the normal beaches and bikinis. “Empty Chair” tells the story of a bartender who leaves a pint of Guinness at an empty table every night. Soccer players come in to celebrate. There are birthday celebrations. And she gives an evil eye to anyone trying to remove an empty chair from the table. Without fail, there is a frosted glass of Guinness there each and every night. It’s a powerful image that serves as a sign of hope for the bartender. But we aren’t exactly sure who the beer is for until the very end.

We finally find out what this is all about when a soldier returns home to claim his Guinness with the quiet acknowledgement and appreciation of all those present for the job he has done. The spot finishes with the tagline “The choices we make reveal the true nature of our character.”

I realize this is just a beer commercial but it is really well done.


~ by yougottobekidding on August 12, 2014.

3 Responses to “Empty Chair”

  1. Thank you for this post… and for your appreciation of their sacrifice.

    • I have always been so appreciative of the men and women who put their lives on hold, put themselves in danger’s way, so that I can live my life in peace. There are no words, no actions, nothing I can do to personally thank them for their sacrifice.

      At the same time, I have such disdain for the leaders, politicians, fanatics, their egos, and the corrupting influence of political power that they send our young men and women off to do their battles. You would think that, after thousands of years of civilization, we would have found a better way to resolve our differences than the centuries old “might makes right” dictum. I just find this a sad reflection of the human condition. Can you imagine, just for a moment, what life on this planet might be like were we to expend our energies to better mankind’s lot rather than snuff out lives and dreams at the business end of a gun?

      • Sad, indeed… but it seems, even after all this time, that no lessons have been learned… other than that there must always be those of us who think and act as you do to provide at least a philosophical counterpoint to those who think and act as man always has since inception, and in all likelihood, always will until extinction. :/

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