Colgate’s Advertising Campaign

Colgate has created a very ingenious advertising campaign to promote their dental floss, but before I explain to you the main detail of these images, I will let you appreciate them quietly…

Alright, now that you had time to quietly observe the images: in the first one you will now notice that she has one finger too many in her hand, in the second one a phantom arm is floating there, and in the third one the man has only one ear.

The campaign attained its purpose because it proved that food remains on your teeth draw more attention than any physical defect.

Boy, you could have a field day with this one in a perceptual psychology class, anthropology, art history – amazing how our mind works.


~ by yougottobekidding on January 22, 2013.

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